MISS CHELOVE
Our Logo Reimagined
Join The Phillips Collection as we host the latest artist to reimagine our Centennial logo, Miss Chelove, for an intimate conversation with her former creative partner Arijit Das about the pivotal role music and dance play in the creation of her work. Peek into the deeper history of underground music that has shaped her as a creative from the late 80s to present day.
“Art wields a timeless and profound power to heal, foster empathy, and forge connections. I wanted to present this time, and touch on the struggles women face regarding gender equity in the arts. Women are our most natural creators, so the fact that in 2021 we have far less representation in the art world, specifically in museums and auction houses is troubling. This concept is about creating a brighter, more conscious future.
For the Phillips 100 Logo redesign project I chose to ground my concept in an elegant and powerful representation of a woman—of color specifically—interacting with symbols from nature and sacred geometry. Moving into the next 100 years, I would like to see a return to the respect for Nature and intimate knowledge of her healing power. Also to see women (and trans/non-binary folks) continue to Rise Up and reinforce their standing in the world as equals.”
Cita Sadeli, also known as MISS CHELOVE (@misschelove), is an independent Washington DC-based art director, muralist, designer and illustrator. She is the former Co-Founder of art + interactive agency Protein Media (based in DC & Brooklyn, NY c. 2000-2013). MISS CHELOVE’s work reflects her multicultural background rooted in the tropical mysticism of Java, Indonesia and formative years growing up in the punk, go-go, and graffiti-fueled streets of 80s/90s DC. MISS CHELOVE combines local and biographical storytelling with tools and methods of graffiti and street art. Common themes include: powerful women of color, nature, indigenous cultures, vibrant fashion/music/street subcultures, and issues affecting society and the environment. MISS CHELOVE’s practice is currently focused on mural projects throughout the world. When not scaling walls, she collaborates with clients like the Smithsonian Institution, Apple, Afro-Punk, Adobe, Patagonia, &Pizza, and Trillectro.
More about “Our Logo Reimagined” project
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