- Media Relations: Design and manage a media strategy to position and raise the visibility of The Phillips Collection. Oversee the handling of media requests and follow-up, press previews and materials, press coverage monitoring, and the development and maintenance of relationships with media representatives.
- Advertising: Oversee the museum’s paid advertising program, including the creation of plans for institutional, exhibition, and program advertising; the development and execution of ads to achieve advertising goals; and the assessment of effectiveness.
- Promotions: Maintain relationships with senior staff of community organizations, other cultural institutions, and the tourist and hospitality industries to leverage the museum’s assets through mutually beneficial partnerships.
- Branding: Ensure that The Phillips Collection brand is used as consistently and effectively as possible by developing and adhering to a style usage system and monitoring its use institution-wide. Direct the initiation and successful completion of any institutional re-branding initiatives, including managing contracts with consultants.
- Publications: Develop and execute a plan for producing and distributing high quality and timely publications aimed at a variety of constituents for museum activities including special exhibitions, educational programming, and fundraising initiatives. Ensure that all museum print and digital collateral meets museum standards, both graphically and editorially.
- Digital Communications: With the Chief Information Officer, coordinate and manage the electronic communications strategy, ensuring that electronic outreach meets the museum’s image, graphic, and editorial standards.
- Serves as a museum spokesperson to media and other constituencies.
- Represents the museum with partner organizations at events.
- Serves as a member of the Senior Management staff participating in management decisions.
- Participates in other meetings and activities to support the Director in strategic thinking and implementation.
- Coordinates with other museum departmental directors, staff and museum director to ensure all marketing and communications needs are being met.
- Prepares communications and marketing reports and analyses for the Board, Director and staff.
- Attracts, develops and retains a competent, well-trained, properly structured and highly motivated staff capable of achieving departmental and organizational goals.
- Establishes and communicates performance standards and provides staff with timely, constructive feedback.
- Provides coaching and technical information to ensure a knowledgeable and skilled staff.
- Manages departmental activities and fosters collaborative efforts across the organization.
- Performs other duties as required.
- Bachelor’s degree in journalism, communications, public relations, or related field, graduate degree preferred. Some art history coursework a plus.
- Minimum of 7-10 years progressively responsible experience in public relations or related field.
- A record of effectiveness dealing with media.
- A track record of success in creating and executing integrated strategic communications, marketing and public relations, and branding plans.
- A commitment to effective partnerships with other department heads, especially development, to realize mission-based goals.
- Strong writing, communications and public speaking skills, and substantive experience utilizing all of these in internal and external environments.
- 4-6 years of direct management/supervisory experience, mentoring and motivating a high performing publicity, marketing, digital, and editorial team.
- Excellent interpersonal skills; individual must be personable and diplomatic in working with diverse constituency and staff.
- Knowledge of museum operations.
- Experience with developing and maintaining budgets, including management of contracts with external consultants.
- Experience in creating and managing both paid advertising plans and promotional partnerships.
- Commitment to a team approach. Ability to work with colleagues at all levels.
Full-time employees are eligible for the following benefits:
- Accrued Paid-Time-Off Leave
- Paid Holidays*
- Group Health Insurance Coverage (POS or PPO plan)
- Dental Insurance
- Life/Accidental Death & Dismemberment Insurance
- Long-term Disability Insurance
- 403(b) Retirement Program participation
- Flexible Spending Accounts for health and/or dependent care costs
- Pre-tax Transportation benefits through SmartBenefits
- Complimentary guest admission to museum (subject to availability)
- 20% discount at Museum Shop
- 10% discount at Museum Café
- Invitations to seminars, lectures, and special events
* Full-time hourly staff may receive holiday pay if the holiday falls on a day on which they are scheduled to work.
Commensurate with experience.